It is estimated that nearly nine million spam marketing texts are received by mobile ‘phone users in the UK every day.

Their impact is now considered so serious that Parliament has decided to take action.

This autumn will see a number of important sittings of MPs in an effort to identify the scale of the problem of unwanted marketing texts and cold calls as well as exploring possible solutions.

Pinesoft has been invited to one meeting in October which will be chaired by Ed Vaizey, the Under-Secretary of State for Culture, Media and Sport, in order outline its Mobile Preference Scheme (

The free subscription system is capable of blocking unsolicited text messages while allowing marketing SMS services from approved companies.

Dr Stephen Dakin, Pinesoft’s Managing Director, has written an article for the Huffington Post providing the context to the current debate (

For more information on the Mobile Preference Scheme, contact us by ‘phone (0207 353 6161) or e-mail (