Marketing Week: Accreditation scheme to identify legitimate telemarketers planned

Direct marketing chiefs are looking to reassure the public that not all telemarketers are rogue operators making nuisance calls by developing an accreditation scheme that will be awarded to companies that meet industry standards of ethical practice. The move comes as the chairman of the all-party group on nuisance calls pressures the Government to introduce additional measures to block calls and text messages passing over UK telephone networks.

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